Elgydium, the leading toothpaste in France for more than three decades, has been available in the U.S. on a limited basis, sold only in elite boutique pharmacies where some celebrities are known to buy it by the caseload. In addition, all customers who have flown First Class on British Airways for the past 10 years have received Elgydium products in their sample bags. That’s all about to change, however, as SANTE active, Inc., the U.S. subsidiary of Laboratoires Pierre Fabre, France, has ...